Baby Strollers and Car Seats
Trend Analysis
challenge
Car seats and baby products are highly researched before purchasing, and therefore it was important for the client to track the full shopper journey (from search to purchase) to identify blind spots and uncover key trigger points for conversion. To ensure their digital media strategy is maximizing its advertising spend, our client needed to assess how different ecommerce channels - from Amazon to YouTube to other emerging platforms - are performing.
OUR APPROACH
With a diverse team of skilled data analysts, we began with in-depth desk research on the client’s brand. By adopting an agile workflow, we ensured smooth handovers between team members, maintaining continuity and maximizing productivity. This collaborative and efficient approach strengthened our reputation for delivering high-quality work.
THE INSIGHT
Product-benefit signals drive the most traffic, while product-type signals deliver better performance. Baby strollers see higher engagement than car seats, especially in pre-commerce. Google balances engagement and performance; TikTok excels in performance, while Bing has low effectiveness. Key conversion triggers include “Lightweight Frame” and “Compact for Storage.” Strollers lead in cart adds, but most conversions happen on SamsClub.com despite fewer views.
THE IMPACT
This research helped the brand better understand which messages and features resonate most with consumers, enabling more precise targeting and product positioning. It also guides smarter media spending by identifying the most cost-effective and impactful platforms for engagement and conversions. Overall, the insight supported more informed, data-driven marketing decisions that boost efficiency and impact.
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