About Us
We are a team of researchers, passionate about marketing and making data-driven decisions.
With more than 25 years of experience, our young and vibrant research team comes from a wide variety of backgrounds including consultancy, market research, marketing, and web development. This diversity gives us a wide skill set and a collection of unique perspectives to meet your research objectives. What connects us is a shared passion for market research and a commitment to delivering high-quality data and insight.Our mission is to build long-term partnerships by delivering reliable insights, exceptional service, and measurable impact for every client we work with
We work with companies across the UK, EU, US, and Asia, with our main office based in London and a dedicated offshore team in India.
Aakanksha Haran
Aakanksha is a passionate and avid multi-method researcher with a keen eye and love for numbers. Being an Engineer and an MBA gives her the distinct advantage to be detailed, organised and dedicated towards everything she does. But an interest in Psychology, also keeps her intrigued about the human mind and core customer needs.
20 years in market research and data analytics has provided a varied experience to her career, working across clients (Ex. Shell, Ofcom, SuperAwesome, National Express, John Lewis and Halfords) and agency side (E. Ipsos, Kantar, Savanta, Basis and Yonder). She now focusses predominantly on building and growing her research business with a specialism in B2C, B2B, niche audiences and South Asian diaspora.
Living in London, with a love for volunteering, the outdoors, and dancing.
Qualified Professionals
Our Core Team
Smart Move Ventures are a team of researchers; passionate about marketing and making data-driven decisions.
Data Scientist
Heya Luthra
With a Master’s in Health Data Science from LSE Heya has been working across varied data- driven projects. She brings experience in large scale data analysis, predictive modelling and applied research, with published work in international journals. Her strengths include data analysis, predictive modelling and translating complex datasets into clear, actionable insights.