National EXPRESS
Increase sales of National Express tickets among Gen Z via the LADbible social platform
challenge
National Express (NX) was struggling to get the Gen Z student population to travel in trains post COVID. It reached out to LADbible, a platform popular with Gen Z to increase engagement and ticket sales.
OUR APPROACH
As a research provider, we ran surveys on the LADbible platform among their subscribers as a pre, in flight and post campaign study to measure the impact of the campaign vs. directly by NX. Additionally, a survey was conducted among NX’s student customer base to measure creative impact of the campaign.
THE INSIGHT
Gen Z wanted snappy and simplistic, sticky content that would take them to the NX app to explore new destinations, and book their tickets seamlessly.
THE IMPACT
We helped identify the key strategies for positioning NX among Gen Z audience and growing an untapped customer base of experiential travelers who were itching to get back to exploring new places in the UK, in a stipulated budget and ensuring low environmental impact.
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