Social Media Company
Passive measurement data analysis for a social networking platform
challenge
An international research agency was commissioned to carry out a piece of research by a social media company to understand their mobile advertising positioning and ability to target users on the right platform at the right time.
OUR APPROACH
We stepped in as the key personnel in preparing the analytic and reporting plan for the cross-market EU study. Aided on key presentations, research, and to establish the course of action. Responded in an agile manner to all relevant queries by the client and worked on SPSS and excel macros to provide the solutions in the quickest possible time. Discussed future strategies and marketing plan using the mobile platform.
THE INSIGHT
Simplicity and concise content with a mobile friendly design are essential to a successful mobile advertising strategy. Use clear and concise messaging, minimalistic design, and strong visuals to quickly convey your message. Avoid clutter and ensure that the call-to-action (CTA) is easily accessible and actionable with a simple tap.
OUR APPROACH
We stepped in as the key personnel in preparing the analytic and reporting plan for the cross-market EU study. Aided on key presentations, research, and to establish the course of action. Responded in an agile manner to all relevant queries by the client and worked on SPSS and excel macros to provide the solutions in the quickest possible time. Discussed future strategies and marketing plan using the mobile platform.
THE IMPACT
The research findings helped the social media company create pieces and industry content on the subject of mobile marketing on social networks, extensively. The reports and presentations prepared were used as part of content creation both inside and outside the company.
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