Be. EV
Providing market intelligence for an EV charging start-up in the UK
challenge
Be.EV has an established base in the North West of England and has recently received additional funding to expand its operations across the UK. It was after market sizing, growth forecasting, competitor analysis and market intelligence to help shape its strategy.
OUR APPROACH
A thorough and detailed piece of desk research carried out by the team across 2 weeks to help cover all the required analysis and data gathering. And disseminate this to the client in a storyboard format, along with supporting evidence throughout.
THE INSIGHT
EVs now represent 3% of all vehicles on the road suggesting we are moving into Early Adoption. Physical and Mental availability makes EVs an available choice for buyers. There is currently an over-supply of charging points vs electric vehicles in the UK. Government driven roll out of new charging points have been greater than sales of EVs. The UK EV market is dominated by broadly expensive vehicles. EV ownership delivers some strong savings for owners but accessing the market requires a high initial outlay.
OUR APPROACH
A thorough and detailed piece of desk research carried out by the team across 2 weeks to help cover all the required analysis and data gathering. And disseminate this to the client in a storyboard format, along with supporting evidence throughout.
THE IMPACT
Be.EV has utilised the info provided in their company strategy meeting to help shape their growth trajectory for the next 5 years. Continuous data supply is also proving to be useful in being abreast with the latest information and changes in the market.
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