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Functional drinks Functional drinks win on simplicity, visibility, and water-led entry challenge The functional and wellness drinks section is growing,

Entourage B2B and B2C Expectations in an Evolving Commerce Landscape challenge A global business development & B2B marketing agency wanted

Office of National Statistics Census 2011/ 2021 challenge As part of conducting the Census in 2011 and 2021, it was

National Audit Office Making Britain Digital 2.0 challenge The National Audit Office wanted to understand public’s perception and usage of

SKINCARE & MAKEUP Elevating Skincare & Beauty Routines in Emerging Markets challenge A leading makeup brand aimed to strengthen its

OFCOM App based real time measurement for a UK government approved authority challenge A government approved authority had commissioned Ofcom

NewtonX Assessing market readiness and ROI for agentic video AI in enterprise environments challenge An organization needed to assess whether

Spice shopping behaviour of South Asian consumers Purchase funnel & decision-making criteria when buying spices challenge Rajah wanted to better

Elephant Atta Blind diary study with various atta brands challenge Elephant Atta wanted to benchmark its product against leading competitors

Westmill Mapping convenience bread habits in everyday UK households challenge The client conducted a UK-wide quantitative study among 502 South